:root{color-scheme:light;--navy:#252d2f;--red:#c9213c;--muted:#586976;--line:#dfe4e1;--pale:#f3f6f8;--white:#fff;--cyan:#a9c4bd}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;color:var(--navy);background:var(--white);font-family:Tahoma,"Segoe UI",Arial,sans-serif;font-size:16px;line-height:1.8;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button{font:inherit}img{display:block;max-width:100%}a,button{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible{outline:3px solid #a9c4bd;outline-offset:5px}.wrap{width:min(1200px,calc(100% - 80px));margin-inline:auto}.header{background:rgba(255,255,255,.97);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:30}.nav{min-height:90px;display:flex;align-items:center;justify-content:space-between;gap:30px}.brand{display:inline-flex;align-items:center;gap:13px;flex-shrink:0}.brand img{width:46px;height:46px}.brand-word{font-size:1.5rem;font-weight:800;line-height:1.1}.brand-word small{display:block;font-family:Arial,sans-serif;letter-spacing:.19em;font-size:.65rem;font-weight:700;margin-top:8px}.nav-links{display:flex;align-items:center;gap:28px;font-size:.88rem;font-weight:700}.nav-links>a{transition:color .18s}.nav-links>a:hover{color:var(--red)}.nav-links .nav-contact{border-right:1px solid var(--line);padding-right:25px}.nav-pay{display:inline-flex;align-items:center;gap:12px;background:var(--navy);color:#fff!important;padding:11px 20px;border-radius:5px}.nav-pay:hover{background:#394646}.menu{display:none;background:none;border:1px solid var(--line);border-radius:5px;padding:6px 12px;font-size:1.3rem;cursor:pointer}.arrow{font-family:Arial,sans-serif;font-size:1.3em;line-height:1}
.hero{padding:70px 0 58px}.hero-grid{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,.98fr);gap:62px;align-items:center}.eyebrow{font-size:.88rem;letter-spacing:0;font-weight:700;display:flex;gap:12px;align-items:center;color:var(--muted);margin:0 0 24px}.eyebrow:before{content:"";width:27px;height:2px;background:var(--red);flex-shrink:0}.hero h1{font-size:clamp(2.5rem,4.55vw,4.25rem);line-height:1.4;font-weight:800;letter-spacing:-.055em;margin:0 0 21px}.hero h1 span{color:var(--red)}.hero-copy{min-width:0}.hero-copy>p:not(.eyebrow){max-width:520px;color:var(--muted);font-size:1.06rem;line-height:2;margin:0 0 32px}.hero-actions{display:flex;flex-wrap:wrap;gap:20px;align-items:center}.button{display:inline-flex;justify-content:center;align-items:center;gap:23px;min-height:54px;padding:12px 24px;background:var(--red);color:white;border:1px solid transparent;border-radius:5px;font-size:.94rem;font-weight:700;transition:background .2s,transform .2s}.button:hover{background:#ae1931;transform:translateY(-2px)}.text-link{display:inline-flex;align-items:center;gap:13px;font-weight:700;font-size:.94rem;padding:10px 0;border-bottom:1px solid currentColor;transition:gap .2s}.text-link:hover{gap:19px}.hero-meta{display:flex;gap:16px;margin-top:34px;color:var(--muted);font-size:.78rem;align-items:center}.hero-meta span+span{border-right:1px solid #c7d4ce;padding-right:16px}.hero-visual{min-width:0;position:relative;margin:0;padding:0 0 22px 22px}.hero-visual:before{content:"";position:absolute;left:0;bottom:0;width:48%;height:58%;background:var(--navy);z-index:-1}.hero-visual img{width:100%;height:490px;object-fit:cover;object-position:42% center;border-radius:4px}.photo-caption{position:absolute;bottom:41px;right:19px;left:42px;color:white;padding-top:20px;font-size:.86rem;z-index:1;font-weight:700}.hero-visual:after{content:"";position:absolute;left:22px;right:0;bottom:22px;height:130px;background:linear-gradient(transparent,rgba(37,45,47,.7));border-radius:0 0 4px 4px}.photo-caption span{display:block;font:10px Arial,sans-serif;letter-spacing:.18em;color:#d9e0dc;margin-top:5px}
.partners{border-block:1px solid var(--line);background:#fff}.partners-row{display:flex;align-items:center;gap:56px;padding-block:28px}.partners-heading{flex:0 0 155px;font-size:.89rem;font-weight:700;margin:0;line-height:1.7}.partners-heading span{display:block;color:var(--muted);font-size:.75rem;font-weight:400;margin-top:3px}.partner-logos{display:grid;grid-template-columns:repeat(5,1fr);align-items:center;gap:35px;flex:1}.partner-logo{overflow:hidden;display:flex;align-items:center;justify-content:center;height:57px}.partner-logo img{width:106px;max-height:38px;object-fit:contain;filter:grayscale(1);opacity:.78;transition:filter .25s,opacity .25s}.partner-logo:hover img{filter:none;opacity:1}.partner-logo[data-brand="uber"] img{width:80px}.partner-logo[data-brand="otlob"] img{width:91px;max-height:47px;transform:scale(1.8)}
.section{padding-block:100px}.section-label{font-size:.82rem;font-weight:700;color:var(--red);margin:0 0 17px;display:flex;align-items:center;gap:12px}.section-label:before{content:"";display:inline-block;width:22px;height:1px;background:currentColor}.section h2{font-size:clamp(1.9rem,3.3vw,3rem);line-height:1.5;letter-spacing:-.04em;margin:0 0 20px}.services-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:100px}.section-intro p:last-child{color:var(--muted);max-width:365px;font-size:1rem;line-height:2;margin:0}.service{display:grid;grid-template-columns:42px 1fr;gap:17px;padding:28px 0;border-bottom:1px solid var(--line)}.service:first-child{padding-top:0}.service:last-child{border-bottom:0;padding-bottom:0}.service-number{font:600 .85rem Arial,sans-serif;color:var(--red);padding-top:8px}.service h3{font-size:1.24rem;line-height:1.6;margin:0 0 10px}.service p{margin:0;color:var(--muted);font-size:.96rem;line-height:1.95;max-width:540px}
.audiences{background:var(--navy);color:white;padding-block:74px}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px}.audience+.audience{border-right:1px solid #4d5b58;padding-right:70px}.audience .section-label{color:#c6d9d1}.audience h2{font-size:clamp(1.8rem,2.8vw,2.5rem);line-height:1.5;letter-spacing:-.035em;margin:0 0 17px}.audience p{font-size:1rem;line-height:2;color:#c7d4ce;margin:0 0 22px;max-width:440px}.audience ul{padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:10px 24px;color:#d9e0dc;font-size:.83rem;margin:0 0 26px}.audience li:before{content:"—";margin-left:9px;color:var(--cyan)}.audience .text-link{color:white;border-color:#75827e}.audience .text-link:hover{color:#c6d9d1}
.process{padding-block:78px;background:var(--pale)}.process-header{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:37px}.process-header h2{font-size:2rem;letter-spacing:-.035em;margin:0;line-height:1.5}.process-header>p{font-size:.96rem;color:var(--muted);max-width:350px;margin:0}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:43px}.step{border-top:1px solid #c7d4ce;padding-top:22px}.step b{display:block;font:600 .8rem Arial,sans-serif;color:var(--red);margin-bottom:12px}.step h3{font-size:1.08rem;margin:0 0 8px}.step p{color:var(--muted);font-size:.92rem;line-height:1.9;margin:0;max-width:310px}
.contact{padding-block:90px}.contact-inner{display:flex;justify-content:space-between;align-items:center;gap:50px}.contact h2{font-size:clamp(1.8rem,3vw,2.7rem);line-height:1.5;margin:0 0 12px;letter-spacing:-.035em}.contact p{color:var(--muted);font-size:1rem;line-height:1.9;margin:0;max-width:660px}.contact .button{white-space:nowrap;flex-shrink:0}
.footer{padding:40px 0 24px;background:var(--pale);border-top:1px solid var(--line)}.footer-top{display:flex;justify-content:space-between;gap:40px;align-items:center}.footer-brand{display:flex;align-items:center;gap:25px}.footer-brand>p{font-size:.78rem;color:var(--muted);max-width:245px;margin:0;border-right:1px solid #d1dbd6;padding-right:25px;line-height:1.8}.footer-links{display:flex;gap:25px;font-size:.84rem}.footer-links a:hover{color:var(--red)}.footer-bottom{display:flex;justify-content:space-between;gap:20px;margin-top:34px;padding-top:20px;border-top:1px solid var(--line);font-size:.74rem;color:var(--muted)}.footer-bottom span:last-child{direction:ltr;font-family:Arial,sans-serif;letter-spacing:.05em}
.reveal{animation:arrive .65s ease both}.hero-visual{animation:arrive .8s .1s both}@keyframes arrive{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
@media(max-width:1050px){.nav-links{gap:17px;font-size:.81rem}.nav-links .nav-contact{padding-right:16px}.hero-grid{gap:32px}.hero h1{font-size:3.15rem}.hero-visual img{height:440px}.services-grid{gap:55px}.partners-row{gap:30px}.partner-logos{gap:25px}.audience-grid{gap:40px}.audience+.audience{padding-right:40px}.footer-links{gap:18px}}
@media(max-width:800px){.wrap{width:calc(100% - 40px)}.nav{min-height:76px}.menu{display:block}.nav-links{display:none;position:absolute;top:76px;right:0;left:0;background:white;padding:14px 20px 22px;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;font-size:.93rem}.nav-links.open{display:flex}.nav-links>a{padding:12px}.nav-links .nav-contact{border:0;padding:12px}.nav-pay{margin-top:8px;justify-content:center}.hero{padding:48px 0 42px}.hero-grid{gap:35px;grid-template-columns:1fr}.hero-copy{max-width:600px}.hero h1{font-size:clamp(2.4rem,6.7vw,3.4rem)}.hero-copy>p:not(.eyebrow){max-width:580px}.hero-visual{padding:0 0 15px 15px}.hero-visual img{height:370px;object-position:center 44%}.hero-visual:after{left:15px;bottom:15px}.photo-caption{bottom:33px;left:35px}.hero-meta{margin-top:24px}.partners-row{align-items:flex-start;gap:20px;flex-direction:column}.partners-heading{flex:auto}.partners-heading span{display:inline;margin-right:10px}.partner-logos{width:100%;gap:24px}.partner-logo img{max-width:100%;width:90px;max-height:31px}.partner-logo[data-brand="uber"] img{width:62px}.section{padding-block:65px}.services-grid{grid-template-columns:1fr;gap:35px}.section-intro p:last-child{max-width:560px}.section-intro h2 br{display:none}.audiences{padding-block:56px}.audience-grid{gap:30px}.audience+.audience{padding-right:30px}.audience ul{display:block}.audience li{margin-bottom:5px}.process{padding-block:58px}.process-header{align-items:flex-start;flex-direction:column;gap:13px}.process-header>p{max-width:none}.steps{gap:25px}.contact{padding-block:65px}.contact-inner{align-items:flex-start;flex-direction:column;gap:27px}.footer-top{align-items:flex-start;flex-direction:column;gap:28px}.footer-links{flex-wrap:wrap}}
@media(max-width:520px){html{scroll-padding-top:88px}.wrap{width:calc(100% - 36px)}.brand img{width:40px;height:40px}.brand-word{font-size:1.3rem}.eyebrow{font-size:.76rem;margin-bottom:20px}.hero h1{font-size:2.35rem;line-height:1.55;letter-spacing:-.065em}.hero-copy>p:not(.eyebrow){font-size:.96rem;margin-bottom:25px}.hero-actions{gap:17px}.button{padding:11px 18px;gap:15px;font-size:.87rem}.text-link{font-size:.88rem}.hero-meta{font-size:.71rem;gap:11px}.hero-meta span+span{padding-right:11px}.hero-visual img{height:305px}.partners-row{padding-block:24px}.partners-heading{font-size:.86rem}.partners-heading span{display:block;margin:2px 0 0;font-size:.74rem}.partner-logos{grid-template-columns:repeat(5,minmax(0,1fr));gap:18px}.partner-logo{height:38px}.partner-logo img{max-height:27px}.partner-logo[data-brand="otlob"] img{max-height:32px}.section h2{font-size:1.9rem}.service{grid-template-columns:30px 1fr;gap:10px}.service h3{font-size:1.1rem}.service p{font-size:.93rem}.audience-grid{grid-template-columns:1fr;gap:35px}.audience+.audience{border-right:0;padding-right:0;border-top:1px solid #4d5b58;padding-top:35px}.audience h2{font-size:1.9rem}.audience p{font-size:.96rem}.audience ul{display:flex;gap:6px 20px}.steps{grid-template-columns:1fr;gap:25px}.step p{max-width:none}.process-header{margin-bottom:28px}.process-header h2{font-size:1.8rem}.step b{margin-bottom:8px}.footer-brand{gap:15px}.footer-brand>p{padding-right:15px;font-size:.72rem}.footer-links{gap:13px 24px}.footer-bottom{font-size:.7rem;flex-direction:column;gap:5px}.footer-bottom span:last-child{align-self:flex-start}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

.nav-links a[aria-current="page"]{color:var(--red)}.about-hero{padding:90px 0 85px;background:linear-gradient(125deg,#252d2f,#394646);color:#fff;overflow:hidden}.about-head{display:grid;grid-template-columns:minmax(0,1fr) 260px;align-items:center;gap:80px}.about-head .eyebrow{color:#c6d9d1}.about-head h1{font-size:clamp(2.5rem,4.6vw,4.75rem);line-height:1.38;letter-spacing:-.06em;margin:0 0 24px}.about-head h1 span{color:#c6d9d1}.about-head p:last-child{font-size:1.1rem;line-height:2;max-width:700px;color:#d9e0dc;margin:0}.about-year{font:800 clamp(5rem,11vw,9rem) Arial,sans-serif;line-height:1;color:#fff;letter-spacing:-.07em;text-align:center;border-top:2px solid var(--red);border-bottom:1px solid #62716e;padding:35px 0}.about-year small{display:block;font:600 .75rem Tahoma,sans-serif;letter-spacing:0;margin-top:12px;color:#c6d9d1}.story{padding:95px 0}.story-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:95px}.story .section-label{margin-bottom:17px}.story h2{font-size:clamp(1.9rem,3.3vw,3rem);line-height:1.5;letter-spacing:-.04em;margin:0 0 15px}.story-intro{color:var(--muted);font-size:1rem;line-height:2;margin:0}.story-points{border-top:1px solid var(--line)}.story-point{display:grid;grid-template-columns:85px 1fr;gap:25px;border-bottom:1px solid var(--line);padding:27px 0}.story-point>b{font-size:.9rem;color:var(--red)}.story-point h3{margin:0 0 8px;font-size:1.15rem}.story-point p{color:var(--muted);line-height:1.95;margin:0;font-size:.97rem}.about-partners{background:var(--pale);padding:76px 0}.about-partners .partners-row{display:block;padding:0}.about-partners-title{margin-bottom:35px}.about-partners-title h2{font-size:clamp(1.9rem,3vw,2.7rem);margin:0 0 7px}.about-partners-title>p:last-child{margin:0;color:var(--muted)}.about-partners .partner-logos{display:grid;grid-template-columns:repeat(5,1fr);gap:0;background:white;border:1px solid var(--line)}.about-partners .partner-logo{height:105px;border-left:1px solid var(--line)}.about-partners .partner-logo:last-child{border-left:0}.about-partners .partner-logo img{opacity:.85;filter:grayscale(1)}.about-cta{padding:65px 0;background:var(--navy);color:#fff}.about-cta-inner{display:flex;align-items:center;justify-content:space-between;gap:35px}.about-cta h2{font-size:clamp(1.7rem,3vw,2.5rem);margin:0}.about-cta .button{background:#fff;color:var(--navy)}.about-cta .button:hover{background:#f2f5f2}
@media(max-width:900px){.about-head{gap:30px;grid-template-columns:1fr 200px}.story-grid{gap:45px}}
@media(max-width:650px){.about-hero{padding:54px 0}.about-head{grid-template-columns:1fr;gap:30px}.about-head h1{font-size:2.7rem}.about-head p:last-child{font-size:1rem}.about-year{font-size:4.5rem;text-align:right;padding:15px 0;border-bottom:0}.about-year small{display:inline-block;margin-right:14px}.story{padding:65px 0}.story-grid{grid-template-columns:1fr;gap:27px}.story-point{grid-template-columns:65px 1fr;gap:10px}.about-partners{padding:60px 0}.about-partners .partner-logos{grid-template-columns:repeat(3,1fr)}.about-partners .partner-logo{height:85px;border-bottom:1px solid var(--line)}.about-partners .partner-logo:nth-child(3){border-left:0}.about-partners .partner-logo:nth-child(n+4){border-bottom:0}.about-partners .partner-logo[data-brand="otlob"] img{transform:scale(1.5)}.about-cta-inner{align-items:flex-start;flex-direction:column;gap:22px}}
/* Elwakeel — editorial motion system */
.header{backdrop-filter:blur(18px);background:rgba(255,255,255,.92)}
.nav-pay{box-shadow:0 12px 24px rgba(37,45,47,.12)}
.brand img{transition:transform .5s cubic-bezier(.2,.8,.2,1)}.brand:hover img{transform:rotate(-8deg) scale(1.07)}
.button{border-radius:2px;position:relative;overflow:hidden;isolation:isolate;box-shadow:0 14px 28px rgba(201,33,60,.19)}
.button:after{content:"";position:absolute;inset:0;background:linear-gradient(110deg,transparent 25%,rgba(255,255,255,.17),transparent 75%);transform:translateX(130%);transition:transform .55s;z-index:-1}.button:hover:after{transform:translateX(-130%)}
.section-label,.eyebrow{text-transform:none}.section-label:before,.eyebrow:before{width:32px;height:2px}
.section h2,.audience h2,.contact h2{letter-spacing:-.055em}
.service{transition:padding .35s ease,background .35s ease}.service:hover{padding-inline:18px;background:#f5f6f5}.service-number{font-size:1rem}
.audiences{position:relative;overflow:hidden;background:radial-gradient(circle at 12% 20%,#394646 0,transparent 38%),#252d2f}.audiences:before{content:"ELWAKEEL";position:absolute;bottom:-.47em;left:-.04em;font:900 clamp(7rem,19vw,19rem)/1 Arial,sans-serif;letter-spacing:-.09em;color:rgba(255,255,255,.035);pointer-events:none}.audience-grid{position:relative}
.step{transition:transform .3s,border-color .3s}.step:hover{transform:translateY(-6px);border-color:var(--red)}
.contact{background:linear-gradient(135deg,#fff 50%,#f3f6f8)}
.motion-in{opacity:0;transform:translateY(36px);transition:opacity .8s cubic-bezier(.2,.8,.2,1),transform .8s cubic-bezier(.2,.8,.2,1)}.motion-in.is-visible{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.motion-in{opacity:1;transform:none}}
.footer-links{flex-wrap:wrap;justify-content:flex-end}
@media(max-width:820px){.header{z-index:100;backdrop-filter:none;-webkit-backdrop-filter:none}.nav-links{position:fixed;inset-inline:0;top:76px;bottom:0;width:100%;max-height:calc(100vh - 76px);max-height:calc(100dvh - 76px);overflow-y:auto;overscroll-behavior:contain;-webkit-overflow-scrolling:touch;z-index:110;background:#fff;padding:14px 20px calc(24px + env(safe-area-inset-bottom,0px));box-shadow:0 20px 25px rgba(12,36,52,.08)}body.menu-open{overflow:hidden}body.menu-open .header{position:fixed;top:0;left:0;right:0;width:100%}}